When you buy a gorgeous new flat screen, or pretty much anything else that runs on electricity, it comes with a bag of stuff. Offers, pamphlets, manuals. On the one hand it’s great, especially if you’re trying to market a related product, because you know if you put something in the bag your message is going to the right people. On the other hand, it’s a problem because everything your customers want to throw away is already nicely bagged up for them.
GalleryPlayer needed an insert that would go in about 2 million Panasonic HD TVs to promote their high-definition image service. It needed to demonstrate how GallerPlayer’s products would enhance the HD experience for people who were already pretty psyched about their HD TV. So that’s where we started.
Agency: Garrigan Lyman
Client: GalleryPlayer
Josh Parks 