Have you ever experienced the thrill of a Microsoft Webcast? Then you too know how they combine all the excitement of a highly technical PowerPoint presentation with the inconvenience of not being able to see the person doing the presenting.
Sometimes the truth hurts, and sometimes it’s the best friend you’ve ever had. Our approach was to take the unavoidable truth about Microsoft Webcasts and make it truer. That could have totally backfired. But when you embrace the reality of what you’re selling (with a little help from people like ex-Daily Show correspondent Lauren Weedman), sometimes the result is magic.
Agency: Garrigan Lyman
Client: Microsoft
Josh Parks 