There’s no love lost between wireless companies. So when AT&T went after T-Mobile’s network claims, T-Mobile fired right back with three full-page print advertisements less than one week later. This was an all-hands fire drill, and I was fortunate enough to have one of my ideas selected and published in the Wall Street Journal, USA Today, and Seattle P-I. Not only did the work get noticed by CNET, but finally my parents had some idea of what I did for a living.
Agency: Publicis
Client: T-Mobile
Josh Parks 