Who doesn’t remember the high-definition DVD format wars of right around ought-six or -seven? Then of course you recall that Microsoft was not going to go down without a fight. To that end, they dialed up a print ad campaign to run in some entertainment-related magazines and I came up with a number of aggressive concepts. They actually picked the best one, and it worked. At least for a while.
Agency: Garrigan Lyman
Client: Microsoft
Josh Parks 