This campaign was targeted to business users to help get them started with Office 365. By letting them know about different Office 365 resources included with their software, these emails helped boost adoption, perceived value, and retention. In addition, we had to create a modular layout to accommodate different content blocks to that would work for a series of messages that could be targeted by segment and customer journey over the life of the campaign.
Agency: Wunderman
Client: Microsoft
Josh Parks 