Why a podcast about “innovation, resilience, and our capacity to succeed”? Well, all the true crime topics seemed to be taken. As one of the first Microsoft thought leadership podcasts, first launched in June 2020, Connected & Ready was an incredibly agile response to the impact of the pandemic and the shift to remote work.
Results:
- 71 weekly episodes
- 610 average downloads per month
- 100% organic engagement.
Agency: Wunderman Thompson
Client: Microsoft GDC
Josh Parks 